Consonant Marketing

A Brand Development Agency for Main Street

Small business brand development, digital marketing strategy, web design and SEO

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Consonant Marketing

Consonant Marketing is a brand development, digital marketing and small business consulting agency in Nashville, Tennessee. We cultivate revenue-generating brand awareness for SMBs, start-ups and personal brands nationwide.

Consonant Music to Consonant Marketing?

Consonant Marketing is still technically the small business marketing arm of Consonant Music.

Over the years, small business owners approached Consonant Music because they noticed the branding work we were doing for indie artists and asked if we could do the same for them. When the projects were a good fit we took them.

In 2017, I made the decision to rebrand Consonant Music as Consonant Marketing and focus more on small business services than artist services. There were a number of reasons that led me to making the decision. If you’re interested, you can read about them here.

Do we still take artists on as clients?

If we find each other to the right fit, absolutely. We kept “personal brands” as part of our ideal client list for this very reason. As long as the project is mutually beneficial, we’re in!

Services

Consonant Marketing’s services include but are not limited to:

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  • Brand Development

  • Brand Consulting

  • Story Development

  • Small Business Consulting

  • Digital Marketing

  • Web Design

  • eCommerce Web Design

  • SEO

  • Email Marketing

  • eCommerce Web Design

  • PPC Ad Campaigns

  • Press Release Distribution

Core Responsibilities

My core responsibilities at Consonant Marketing include:

  • Logo design

  • Web design

  • Email marketing

  • SEO strategy
  • Core message

  • Core promise

  • Track all client marketing analytics
  • Track and measure project ROI for clients (usually positive, often over 100%)
  • Partner relations & referral system
  • Client account management
  • Consulting service & project sales
  • Recurring revenue generation
  • Developed services menu and pricing matrix
  • Manage subcontractor relationships
  • Manage vendor & partner certifications
  • Implementation of Zoho Books
  • Implementation of Zoho Mail & Calendar
  • Manage internal IT from server maintenance to phone systems

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