Experience

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Work Experience

Complete list of relevant employment history:

When: 2013-Present | Where: Nashville, TN

Brand development for personal brands and small business with specialization in:
SEM, SMM, PPC advertising, branding, and SMB sales & marketing consulting
Web design, eCommerce and SEO
Develop and deploy digital business solutions such as; Google Workplace, credit card processing, POS, phone systems and social media messaging solutions

Live event planning, management & sponsorship sales
Marketing, branding, advertising and public relations strategy and campaign development
Increased client marketing budget ROI by 200-300% in many cases, more in some cases
Founded Consonant Music in 2013, extended our artist and label services to small business clients and eventually rebranded as Consonant Marketing in 2017

When: 2010 – 2013 | Where: Nashville, TN

Founded MIX Touring to provide Apple IT services to the live event industry
Development and Implementation of new services such as Echo Mobile Backup (mobile backup for critical data on Mac and PC-based tours) and Flux (a shared communication tool)
Email marketing
Web design & SEO
Lightspeed POS and ERP system implementations

Artist account managment
Vendor contract negotiations
Partner contract negotiations
Negotiations with Tour Managers, Production Managers, and Promoters for MIX service placement
Extensive knowledge of networking, Apple products, mobile devices, touring logistics

When: 2006-2010 | Where: Chicago, IL

Organized asset purchase of Glen Ellyn Computers d/b/a MacSpecialist by TKC
Purchased 33% of TKC’s total shares & assumed role of Board Secretary
Grew sales revenue by 64% in first 24 months
Oversaw sales, marketing, purchasing & receiving, finance, and business development operations
Grew the brand from 1 location w/ 16 employees to 2 retail locations and 2 satellite offices w/ 35 full-time employees and dozens of subcontractors
Planned, produced and managed seminars, special events and community events

Secured credit lines with major distributors
Migration from paper to software accounting package and implementation of accounting procedures
Migration from FileMaker Pro to Lightspeed POS & inventory management system
Implemented full-time purchasing & receiving operation
Launched MIX (Music Industry Xperts) division
Friedman Group: Store Management implementation
View all MacSpecialist responsibilities and achievements on this page

When: 2002-2006 | Where: Villa Park, IL

Promoted from Retail Sales Associate to Director of Sales for both business to business and retail sales departments
Recruiting, hiring, and termination of sales employees
Implemented sales training procedures
Continual Mac OS X and Apple product line training