MIX Touring was a mobile and remote Apple sales, support and consulting service for the live concert touring industry.
MIX functioned as a specialized team of Apple consultants that worked both backstage at large concerts and remotely to provide VIP-tier service and support for touring artists and their crews.
I launched the MIX service back in 2008 while I was still at MacSpecialist (check out our feature in Mobile Production Monthly for more info – full issue available here). It quickly gained popularity and shortly after it became MIX Touring in 2010, we developed a client list consisting mostly of top-grossing tours and a-list artists.
Artists & Tours Supported
Includes MIX division of MacSpeicalist and MIX Touring. Full list on bio page.
Although many of the projects that came through MIX were considered to be customized one-offs, we also performed quite a few standard IT functions. Here’s a list of commonly provided services:
- Mac tour support logistics (same-day and next day delivery of new, repaired or customized equipment to arenas, stadiums, venues, hotels, homes and even tour busses.)
- Mac concierge services for artists
- Apple product sales
- Mac setup and software configurations
- Apple hardware repair
- RAM and HD upgrades
- Lost data recovery
- Custom rack mountable Mac hardware builds
- Backup system deployment
- Remote software support
I opted to discontinue the MIX service in 2013 when I was offered a full-time position on a project with one clients. That position laid the groundwork for what later became Consonant Music.
My core responsibilities at MIX Touring