Consonant Music was founded to connect independent artists and labels with music industry professionals in order to bring major label quality to their projects.
In mid-2013, as project that convinced me to transition away from MIX Touring was nearing an end, I began to entertain the idea of starting a company that offered essential artist and label services to the independent Nashville market.
I discussed the idea with colleagues who’d worked as long-time producers, booking agents, publicists, songwriters and publishers. We tossed around the idea of developing a marketing collective of sorts.
A large portion of the music industry was made up of freelancers and I viewed a marketing collective as a great way for all of us to expand our reach and connect with people who needed our skills.
My colleagues liked the idea so I wrote up a business plan containing a partner program, a referral and commission structure and a marketing plan. Shortly after, Consonant Music was born.
Consonant Music performed the following services for independent artists, labels and agencies:
- Digital Marketing
- Web Design
- Merch Design
- Video Marketing
- Social Media Marketing
- One-off And Tour Booking
- Tour Management
- Event Production
- Connecting Artists and Producers
- Connecting Producers and Studios
- Digital Distribution Deals
- Management Consulting
- Artist Education
- Video Distribution
- Public Relations
- Radio Promotion
- Press Kit Design
In 2017, Consonant Music became Consonant Marketing. You can learn about Consonant Marketing here.
My core responsibilities, key projects and accomplishments at Consonant Music: