Dustin Templeton

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280 characters. 330 million active users. Real-time engagement. Bots. Trolls. Politics. Arguments. Access. Is Twitter worth it? Let’s look into it.

What’s your story? Is your work unmistakable? Do your clients know?

The 80/20 rule, a.k.a. the Pareto Principle, is taught in nearly every sales management training course in the world.

Updating the MacSpecialist brand identity made an immediate statement.

Are you ready for a booking agency? Be prepared to bring the receipts.

In 2006, I entered into a partnership that purchased the assets of Glen Ellyn Computers d/b/a MacSpecialist.

An overview of my time as an employee at Glen Ellyn Computers d/b/a MacSpecialist in Villa Park, IL

Effective Musician Website Design: I wrote this post in 2013. Let’s take a look back to see if I was right.

While defining our ideal clients at MacSpecialist, profit was not our sole motivating factor. Community played just as important of a role.

The MacSpecialist brand development strategy featured a combination of conventional and unconventional sales and marketing campaigns.