Generic vs. Authentic
Generic: Honda
Authentic: Harley Davidson
Generic: Sonoma
Authentic: Levi
Generic: Ten High
Authentic: Maker’s Mark
Generic: A Purchase
Authentic: An Experience
Generic: Cheap
Authentic: Worth it
Generic: Zune
Authentic: iPod
Generic: Bill Gates
Authentic: Steve Jobs
Generic: Sharing a quote followed by “#motivation”
Authentic: Being the person they quoted
There’s nothing wrong with generic as long as you’re okay with competing with everybody else to offer the lowest price. If that’s not okay, authenticity matters. Specialization matters. Your story matters.
Why was Steve Jobs perceived as an innovator, while Bill Gates is perceived as knockoff and a nerd? Steve told a better story.
What’s your story?
What makes you different?
Is your work unmistakable?
Do your clients know?
I originally wrote this post for Consonant Marketing.
2 Comments
Hey Dustin, good to see ya’ hope all is well… hopefully I identify as authentic…
Hey Mike!
Thanks for stopping by. You are 100% authentic, my man!
All is well with me. Hope all is well with you—as well. Ha!
It about to get cold up there, eh?